In the most recent fiscal year, Meta’s Family of Apps were responsible for over 115 billion U.S. In May, Facebook announced that Facebook Stories have 150 million users per day and Messenger Stories, 70 million. Within a decade, the company has increased its annual revenue by approximately 114 billion U.S. Meta’s annual revenue for 2021 was 117.92 billion U.S. Facebook added 5 million daily active users in 2020, but that's while losing daily active users in the US and Canada throughout the year. However, that growth entirely has come from outside of North America. Meta Platforms is now the parent company of Facebook, Instagram, Facebook Messenger and WhatsApp amongst others, together being known as Meta’s Family of Apps. In it, we learned that the social network has added almost 300 million more active users over the course of 2020. The figures revealed last week show that the number of daily active users fell by 500,000 and that the numbers of monthly active users seems to have levelled off at 2.91 billion. Facebook had 2.895 billion monthly active users at the end of June 2021. Gen Z and Millennials preferred video sharing platforms, specifically Snapchat, TikTok and YouTube.įacebook Inc was renamed as Meta in 2021, in a strategic step toward the metaverse. Although other sites remain popular, Facebook’s number of visits made it undoubtably the leading social media platform in terms of social media site visits.įor Generation Z and Millennials in the United States, Facebook was one of the least popular platforms used to connect with others. Ranking in second place was Pinterest with 12.4 percent, followed by Twitter and Instagram, with 9.15 percent and 3.82 percent, respectively. The social network’s audience reach is projected to be 75.79 percent by 2026.Īs of May 2021, Facebook was the most used social media site in the United States, accounting for 71.8 percent of all social media visits. Facebook’s penetration rate for the United States in 2022 was 71.43 percent, up from 70 percent in 2020. Facebook statistics 2.38 billion monthly active users 96 of active user accounts accessed the social network via a mobile device 40 of consumers said that. When compared with the number of daily active users in the second quarter of 2021, the platform gained around 60 million users. During the second quarter of 2022, the number of daily active users on Facebook reached 1.96 billion, a minor increase on the previous quarter.
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